Design Manager | Brand Management | Creative Leadership
During my nearly decade-long career at ExpressJet Airlines, I helped shape and protect the company's brand through a period of significant growth and transformation. Joining as Assistant Manager and later serving as Design Manager, I led the in-house creative team responsible for marketing campaigns, corporate communications, digital media, print collateral, and branded experiences across both customer and employee touchpoints. I also played a key role in implementing the airline's corporate rebrand, ensuring a consistent brand experience across the organization.
Beyond creative leadership, I oversaw enterprise print production, advertising placements, promotional merchandise, employee uniform branding, and relationships with agencies, photographers, print vendors, and other external partners. I coordinated print advertising and advertorials with local publications, collaborating with content teams, marketing leadership, and business partners to deliver campaigns that were accurately localized, on brand, and published on schedule.
As the organization grew, my focus expanded to improving creative operations and brand management. I led the implementation of a Digital Asset Management system that centralized logos, photography, marketing collateral, and creative resources while developing workflows and processes that improved accessibility and collaboration across departments. Throughout my time at ExpressJet, I remained passionate about building brands that were not only visually compelling but also operationally efficient, mentoring creative teams and developing systems that supported both business goals and a consistent customer experience.