Developed a series of custom-designed marketing brochures for five Gables Residential communities across the country as part of an initiative to increase occupancy and attract prospective residents.
Each brochure was designed from the ground up specifically for Gables, incorporating custom layouts, property-specific floor plans, and tailored inserts that highlighted the unique features and offerings of each community. The projects included specialty print production techniques such as spot gloss finishes and custom die cuts to create distinctive, high-quality marketing pieces that elevated the presentation of each property.
Working closely through each phase of development, from initial concepts and design through print production, each location-specific project took approximately three months to complete. The result was a coordinated collection of customized marketing materials designed to help prospective residents better envision their next home.
