Graphic Designer | Marketing Communications
My career began at The Reynolds Group (TRG), where I built a strong foundation in brand development, marketing communications, and print production while working across a diverse portfolio of clients. Designing advertising campaigns, corporate collateral, direct mail, publications, and digital marketing materials taught me how to balance creative execution with each client's business objectives while managing multiple projects in a fast-paced agency environment.
One of my most significant projects was supporting Gables Residential, where I designed integrated marketing materials for the launch of apartment communities across the country. In addition to creating custom move-in folders and personalized inserts tailored to each floor plan, I developed print collateral and outdoor advertising that helped promote new communities and create a consistent brand presence throughout the customer journey. The project required close collaboration with the client to ensure each community maintained a cohesive visual identity while accommodating the unique features and messaging of every property.
During my time at TRG, I also developed an interest in commercial photography, planning and directing photoshoots focused primarily on food and product photography to support advertising and marketing campaigns. Several of the images I created were published in regional and industry publications, further strengthening my skills in composition, visual storytelling, and creative direction. Working directly with clients, printers, photographers, and production partners gave me a broad understanding of the creative process, from concept through final production, laying the foundation for my career in brand management and creative leadership.
