Brand Governance & Enterprise Design
For more than six years, I helped shape and protect one of Georgia's largest healthcare brands by combining strategic brand management with hands-on creative leadership. My role extended beyond designing marketing materials, I was responsible for developing systems, processes, and governance that enabled hundreds of team members to create consistent, on-brand communications across the organization.
Building a Scalable Brand System
As Wellstar continued to grow, maintaining consistency across hospitals, service lines, and departments became increasingly important. I helped develop and maintain enterprise brand standards that ensured every touchpoint reflected a unified brand experience
COVID-19 Response
When COVID-19 changed healthcare overnight, our team became one of the organization's primary communication resources. Information evolved daily, requiring fast, accurate, and consistent communication across every platform.
Working alongside executive leadership, communications, infection prevention, and marketing teams, I helped develop creative assets that informed patients, supported caregivers, and communicated rapidly changing operational updates.